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Writer's pictureSarah Line

We're on Villoid!

We’ve found our new latest favourite creative outlet at INTENT…



Aside from having blog envy and having our Stranger Things fashion goals sorted and satisfied; Villoid is the mothership of people’s virtual shopping lists. It’s the best place for us to create our moodboards – of what inspires us, moods we feel and how we’d love to see our jewellery worn.

Alexa Chung said on creating Villoid, ‘Clothes are fun, making mistakes is fun, being inspired is fun. Villoid celebrates the process of getting dressed and showing your mates’. And we absolutely agree! Already we’ve shared a handful of our Villoid moodboards on Instagram to spread the word, including two outfit builders for wedding outfit ideas when we were trying to choose which of our pieces we wanted to wear!

You’ll basically feel like Cher from Clueless… On the train to work, while you’re watching TV in the evenings, or guiltlessly lying in bed on a Sunday morning, flicking between Instagram, Pinterest, Villoid etc.


For ourselves we’d like to set the intention that one day you will be marking our jewellery as a ‘must-have’ on your account for all your followers to see; and finishing off your outfits with some INTENT magic.

Check us out on Villoid by searching @intentjewellery for our full feed of boards, our saved must-have pieces and everyone we follow for inspiration.

Quote reference, Ella Alexander @ Glamour Magazine



If you fancy following any of our other creative hubs, find us @intentjewellery on

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